Bryant Park is the First of 10 Special Celebrations for MAMMA MIA!’s 10th Anniversary

MAMMA MIA! is in Bryant Park this afternoon, giving viewers a special taste of the hit Benny Andersson and Bjorn Ulvaeus musical, and giving New York City the first of the ten special celebration events it has lined up over the next ten weeks in honor of its upcoming 10th Anniversary. It’s also going to become the 10thlongest-running show in Broadway history next month.


ONE:
“BROADWAY IN BRYANT PARK”

Bryant Park, New York City – August 11

The cast of MAMMA MIA! performs hit songs from the show at the annual outdoor summer concert series in the heart of New York City.


TWO:
“SHOP TIL YOU ROCK”

Woodbridge, New Jersey – August 27

Join the cast of MAMMA MIA! at the Woodbrige Center where they will perform as part of “Shop Til You Rock!” and enter the MAMMA MIA! Sing-Along contest for a chance to win a trip to see MAMMA MIA! on Broadway.


THREE:
“SHOP TIL YOU ROCK”

Staten Island, New York – September 10

Join the cast of MAMMA MIA! at the Staten Island Mall where they will perform as part of “Shop Til You Rock!” and enter the MAMMA MIA! Sing-Along contest for a chance to win a trip to see MAMMA MIA! on Broadway.


FOUR:
MAMMA MIA! THE MOVIE SING-ALONG SCREENING

Ziegfeld Theater, New York City – September 20

MAMMA MIA! fans will have the chance to sing along to their favorite ABBA hits at this exclusive screening. This is a ticketed event. Ticketing TBA.


FIVE:
SHAPE MAGAZINE’S “PILATES FOR PINK+”

Union Square, New York City – October 2

The cast of MAMMA MIA! will teach a dance class in the middle of Union Square at an event hosted by SHAPE magazine while raising money for The Breast Cancer Research Foundation ® . This is a ticketed event. To pre-register for the event, visit www.pilatesforpink.com


SIX:
HARD ROCK CAFE NEW YORK’S “ROCK CHICK SUPREMO PARTY”

Times Square, New York City – October 4

MAMMA MIA! supports Hard Rock’s PINKTOBERTM campaign featuring a performance from the Broadway stars, at Hard Rock Cafe New York


SEVEN:
DKNY SHOPPING BENEFIT

655 Madison Avenue, New York City – October 12 6-8PM

DKNY to host a special shopping event in celebration of the 10th anniversary of MAMMA MIA!, featuring the “Rock Chick Supremo” t-shirt designed by Marisa Acocella Marchetto. 10% of DKNY sales from the event will support The Breast Cancer Research Foundation®.


EIGHT:
10TH ANNIVERSARY PERFORMANCE & CELEBRATION

Winter Garden Theatre, New York City – October 18

Surprises are in store at MAMMA MIA!’s 10th anniversary performance!


NINE:
EMPIRE STATE BUILDING LIGHTING Fifth Avenue, New York City – October 18

New York City’s most iconic landmark will be illuminated MAMMA MIA! blue, white and pink on its opening anniversary day in honor of the hit musical’s 10th smash hit year.


TEN:
BLOOMINGDALE’S BREAST CANCER AWARENESS EVENT

Bloomingdale’s 59th Street , New York City – October 20

BCRF founder Evelyn Lauder and actress Elizabeth Hurley join the iconic retailer at a special event benefiting breast cancer research featuring a performance from the Broadway stars and saluting MAMMA MIA! global producer and The Breast Cancer Research Foundation ® supporter Judy Craymer.

Mamma Mia!: Judy McLane, Lisa Brescia, and Gina Ferrall

Photo by Joan Marcus

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